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Designing Your Website |
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While promoting your website is important, so is the design. One of the most important elements of your design is the ease of navigation. If your website is difficult for potential customers to navigate, they will quickly leave and look elsewhere for what they are seeking. You need to choose a design that allows customers to find what they are seeking quickly—they should not have to spend trying attempting to figure out where to find links to the products they are seeking. All of the navigational tools on your website should be clearly visible and easy to read.
While music, animation and other graphical designs are fine for personal websites, you should avoid them on business websites unless those are the types of products you are promoting. These extra graphics will not only make your website slower to load, but they will also make your website look cluttered. A cluttered website looks unattractive and unprofessional and will drive potential customers away rather than bring them in. The important factor is to increase your traffic, and your website design is an important part of that. You want it to look attractive and professional—what works for a personal website will not work for a business website.
If you are using SEO articles or product descriptions make sure they are professionally written with no spelling or grammatical errors. When potential customers browse your website the last thing you want thing to see is poorly written articles. The purpose of SEO articles is to make your website come up within the first three pages of a search, but do not be fooled into thinking potential customers will not read the articles when they visit. It’s important to make sure everything on your website including articles and product descriptions have a professional look to them.
The design of your website should make it easy for potential customers to find everything they are seeking. If you use links or buttons they should be spaced to make it easy for a customer to click on the right product. Links should be place so they are clearly visible and do not overlap with other links so customers have a difficult time choosing what they want. Your contact information should be easily accessible to anyone who has the need to ask a question, and the shipping and payment methods should be spelled out clearly so there is no confusion.
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