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  Creating a Webinar that Works  

The technical end of creating a webinar is pretty straight forward. There’s plenty of help and the biggest thing you face is actually choosing the best webinar hosting service. But, it is what you put in your webinar that can be a bit daunting and knowing how to create a webinar that works is very important.  

You need to make sure that your webinar engages your audience. Doing this virtually is more difficult than doing it in person. That’s because in person, even if you aren’t quite making the connection your audience will remain and try to focus. However, in a virtual webinar they will simply hit the back button and leave your presentation.

You connect and engage your audience by providing them with meaningful information that captures their emotions, imagination, and their intellect. Give them memorable stories to go with the facts – this type of presentation is much more likely to be remembered. For example, if you provide a statistic provide an example that will help to make that statistic more memorable.

Try not to use words that are considered irritating such as Ah, er, hmm. Most of us have a handful of these words that we rely on when we are nervous or looking for an answer. Practice and watch if you do this, then make a conscious decision to change words. Integrate this new fall back word into your vocabulary and you will stop this habit.

Always make sure you that you are reviewing what you covered as you go along. This will help to make sure the information is retained by your audience. It’s the best way to move to the next section of your presentation as well. For example, you do part one, then you review, and move on to part two.

Always make sure to emphasize what the next step is that your audience is expected to do. Be clear and concise about what they need to do throughout your presentation and then at the end you need to present them with a summary and a clear direction of what they should do before you send them off. For example, “buy …” or “sign up for…”

Always make sure that you end your webinar on a high note. Your last words should always be your own. This isn’t the time to be quoting others. Make sure your audience leaves with you remembering who you are and what you offer them.