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  Foursquare and How You Can Leverage Location Based Marketing  

Location based services – they potentially could be the next big marketing tool. In fact, many of those who think outside the box are already recognizing the value that sites like Foursquare have to offer. After all they bring together local + social + mobile, which leads us to the hottest marketing topics right now.

But what exactly does this mean your business or consumers? What does all the marketing buzz around Foursquare mean to your business? Foursquare has the potential to bring paying customers into your business. Interested? Then read on!

Dennis Crowley, Foursquare founder, commented that Foursquare understands the true value of location-based marketing and its ability to drive users to location based brick and mortar businesses. It’s a bit like a bigger better loyalty card, except its available to all businesses, not just the one who decides to create a loyalty card for their business.

Are you confused yet? Don’t worry, Foursquare is much more than just a loyalty card but the principle is a bit the same. Founder, Dennis Crowley recognizes the real value of location services. The Foursquare team is embracing and promoting it as a location based marketing tool and promoting its true value to consumers and businesses alike. It’s a way to easily bring promotions and coupons to users from businesses.  

Location services will go mainstream when users see the value in using Foursquare. They need to know what’s in it for them to give away their location throughout the day. While the game is fun, it is going to take more than a digital badge to keep them engaged over the long term. When users recognize that there are special promotions, coupons, and give aways available to them just for entering their location, they are going to be very interested in using Foursquare for the long haul.

As businesses recognize the potential that awaits them here with location marketing, they will also be much more interested in taking part. Some companies like McDonalds, Starbucks, and the Gap are already taking advantage of Foursquare. The Gap has worked with Foursquare before and they have actually placed Foursquare links in some of their ads telling their customers that to get the deal they need to sign up to Foursquare.

Foursquare may not be mainstream right now, but it will be soon. The question is will you wait until it is mainstream and then begin to participate in location marketing, or will you think outside the box and start using Foursquare now, stepping out from your competition.