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Using Contests and Freebies on Your Facebook Page |
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The word is out – the best kept secret on Facebook is no longer a secret. Businesses are flocking to Facebook to setup a page to build brand recognition, grow their customer base, and increase their revenues. So how do you stand out from the thousands upon thousands of pages vying for the Facebook users’ attention? Well one way that has shown extreme success is by using your Facebook page to promote contests and free giveaways.
One can take lessons from some of the biggest companies such as Proctor and Gamble, who use their site to promote products on sale, new products, and coupons for free or discounted products. When you engage the fans and provide something that’s free whether it’s a giveaway, a sample, a draw, or a contest it brings fans to the page.
This type of advertising also increases your following as fans are likely to share with their friends and so your fan base grows. Here’s an interesting statistic. If the average number of friends a person has is 150 and you have 1000 fans that means you have the potential of reaching another 150,000 people.
Not so long ago it was easy to draw the attention to your Facebook page and collect fans. Today, it requires marketers to think outside the box, become much more innovative, and ensure that they have a strategy in place that will help you stand out.
One method is to incorporate Facebook ads, which take those who click the ads to your Facebook page. When you create Facebook ads you have a great deal of flexibility and you can target your traffic to a level seldom seen elsewhere. You can target your audience by age, gender, location, income, education, and a host of other traits Facebook users have shared. Targeting brings you the traffic you want. However, you also should make sure you don’t go to the opposite extreme, and narrow your target too much. This can eliminate potential customers.
You should always experiment with different ad combinations to find out which work the best and bring you the most traffic. Facebook will send you detailed metrics on all of your ad campaigns. This makes it relatively easy to see what ads are successful and which ads are a flop.
If you are new to advertising on Facebook you need to pay attention to how your users engage there. It’s a good idea to run your ad campaign and then reinforce that campaign on your page.
Facebook has the potential to help you grow your business and improve your revenues. Why not get started now?
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